ASO manager

For which tasks (responsibilities)?

• Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads

• Analyzing keywords, metadata, app descriptions, and other factors to optimize app store rankings (App Store, Google Play, etc.)

• A/B testing of marketing creatives

• Monitoring and analyzing results of ASO strategies using analytics and reporting tools

• Implementing ASO best practices and innovations to optimize processes and achieve department goals

• Collaborating with development, marketing and product teams to align ASO strategies with overall goals

• Creating custom flow, working with CPP and CSL

What kind of professional are we looking for?

• At least 2 years of experience in the ASO

• Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)

• Experience in testing marketing creatives.

• Experience with CPP and CSL

• Analytical skills and ability to interpret data to make decisions

• Communication skills and ability to interact effectively with diverse teams

• English language proficiency at a level sufficient to read and analyze international data and trends

Will be a plus:

• Experience with AI: chat GPT, Midjourney, Dall-e

Why do we enjoy working here?

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base

• Flexible working schedule

• Comfortable office in the city of Nis or remote job

• Vacation days

• Competitive salary

• Healthcare insurance after completing the probation period

• Bonuses based on the results of work

• Paid conferences, training (including language courses), and workshops

• Participation in charity projects