crm executive - luxury retail.
Randstad
CRM & Loyalty Specialist – Luxury Retail
About the Company Our client is a premier luxury retail group with a strong presence across the region, known for representing prestigious watch brands and delivering high-touch retail experiences. Dedicated to excellence, the company continues to expand its retail ecosystem by building lasting customer relationships through personalized engagement, exclusive rewards, and bespoke client experiences.
About the Role As a CRM & Loyalty Specialist, you will be responsible for driving customer acquisition, engagement, retention, and loyalty initiatives across the company's luxury retail network. You will take ownership of CRM campaigns, customer segmentation, loyalty programs, customer lifecycle journeys, and customer engagement activities while leveraging data insights to create meaningful and personalized client experiences.
Key Responsibilities
- Drive the execution and optimization of the loyalty program to enhance membership growth, engagement, retention, and customer lifetime value (CLV).
- Develop and execute CRM campaigns across customer acquisition, retention, reactivation, and end-to-end customer journey mapping to elevate the overall brand experience.
- Manage customer lifecycle communications across multiple touchpoints, including email, SMS, WhatsApp, direct outreach, and in-store activations.
- Execute VIP engagement programs, loyalty rewards initiatives, customer appreciation activities, and exclusive member experiences.
- Manage and maintain the customer database, ensuring data accuracy, completeness, and segmentation integrity.
- Analyze customer behavior, purchase trends, and campaign performance to generate actionable business insights.
- Develop customer segments and targeted audiences to improve campaign effectiveness and personalization.
- Monitor and report CRM KPIs, including loyalty member acquisition/retention, repeat purchase rate, engagement metrics, campaign conversion rates, customer lifetime value (CLV), and reactivation performance.
- Lead the planning and execution of customer-focused events, giftings, workshops, launches, and loyalty activations across luxury boutiques.
- Collaborate with cross-functional teams, including sales, operations, and external vendors, to ensure a seamless customer experience.
Requirements
- Minimum 3 years of proven experience and solid understanding of CRM strategy and operations.
- Good analytical skills with the ability to translate data into actionable insights.
- Good presentation capabilities along with strong communication and interpersonal skills.
- Customer-oriented mindset with a strong collaborative approach.
- Enthusiastic, highly engaged, detail-focused, and proactive team player.
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the crm executive - luxury retail. in Kuala Lumpur vacancy
- ...RESPONSIBILITIES: 1. Campaign Planning & Execution Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using... ...CRM / retention marketing, ideally in e‑commerce, retail, or digital subscription businesses. ~ Proven...
MYR 2,800 - 3,000 per month
...a-week office meetings and occasional store visits Reports To: Retail Area Manager Summary Are you a natural people person who loves... ...grooming industry, and we're looking for a Talent Acquisition Executive to help us build a high-performing retail sales team across Klang...- ...oriented Boutique Manager (high-end luxury watches) to lead a prestigious... ...and client-centricity. Plan and execute clienteling initiatives, private events, and CRM activities to drive client... ...Requirements Minimum 5-8 years of retail management experience in luxury watches...
- Pepper Cloud is an AI WhatsApp CRM platform designed for small and medium-sized enterprises to centralize sales and customer support operations. It unifies omnichannel communications—including WhatsApp, email, and social messaging—into a single interface to eliminate fragmented...
- Job Summary: We are seeking a motivated and responsible Sales Executive to join our duty free store team. The ideal candidate will be responsible... ...Apply now at ; JOB REQUIREMENTS: Requirements: -Previous retail sales experience preferred (experience in duty-free or travel...
- ...We are looking for a dynamic Sales Executive or Senior Account Manager with a passion for luxury design to connect with top architects, corporate clients, and high... ...Requirements ~1 to 3 years of B2B or high-end retail sales experience (prior exposure to interior design...
- ...a brand-focused professional who combines commercial acumen, luxury retail expertise and strong stakeholder management skills to drive both... ...and business performance. Responsibilities Develop and execute the overall brand strategy and commercial plans for the assigned...
- ...and help maintain a positive store environment. Requirements Qualifications and Experience -Minimum SPM or equivalent, with any retail or customer-facing experience considered a plus. -Open to fresh graduates and candidates with around 0 years of experience;...
- ...We are seeking a high-energy, results-driven Regional Area Lead (Retail) to oversee sales productivity, frontliner capability, and operational excellence across an assigned cluster of partner retail outlets for a leading multinational telecommunications brand ....
- ...As a Freelance Luxury Brand Evaluator, you will step into the world of luxury to discreetly assess customer experiences and provide critical... ...countries. With 12 global offices and almost two decades of CX retail expertise, we're committed to redefining the customer experience...
- ...Ready to move beyond Boutique Manager? This role is designed to grow into the next Retail Manager for Malaysia. Randstad Malaysia is partnering with a prestigious luxury fragrance brand in the search for a Boutique Manager (Luxury - Fragrance) to lead their retail business...
- Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile...
- -CRM Database Management and Support Assist in compiling, organising, updating, and maintaining visitor database information. Support the team in ensuring database records are accurate, complete, and properly maintained. Assist with basic data checking, segmentation, analysis...
- ...Technology Consulting professional specializing in Dynamics 365 CRM, you will help clients realize the value of their customer platforms... ...deliverables (BRDs, FSDs, user stories) Lead UAT strategy, execution oversight, and business sign-off Support large-scale...
- ...the future of marketing with us. What Sets Ematic Solutions CRM team apart? 1. Unparalleled Platform Diversity: Ematic... ...and grow as we embed AI into everything we do — from strategy to execution. Your Responsibilities Will Include: Campaign Management...
- ...7 and is part of the MDAX stock market index. Job Description As a Vendor Communication & CRM Manager, you will be responsible for designing and executing the communication strategy for sellers across Pandora's 15 markets ( Foodpanda, Foodora, Yemeksepeti)....
- ...about the company The hiring company is a retail consultancy firm is aggressively expanding its team size and project pipeline. It... ...legal, finance, operations, marketing) to ensure seamless lease execution and tenant support. Prepare leasing reports, manage data,...
- ...about the company A well-known property developer with a strong track record of successful retail and commercial developments. about the job Oversee daily property operations and facility upkeep to maintain high operational standards. Supervise third-party...
- ...Company Our client is an established retail and lifestyle brand owner with a strong market... ...the marketing team in developing and executing integrated marketing strategies, campaigns... ...Managers, Marketing Executives, and CRM Executives to strengthen brand equity and...
- ...inside a company working with some of the world's most prestigious luxury hotels and resorts. And this isn't theoretical marketing. You'll... ...-Brand marketing -Marketing research -Lead generation -CRM and customer communications -SEO and website content -Influencer...
- _We are seeking a friendly, responsible, and customer-focused Retail Assistant to support the daily operations of our audiological clinic. The role involves assisting patients and customers, supporting the audiologist with clinic activities, handling hearing-related products...
- ...Purpose As part of the Lounge Executive, you are part of the team responsible for... ...guidelines. Work closely with retailers, concierge teams and relevant stakeholders... ...Retail or a related field. Experience in luxury hospitality, premium retail, airline hospitality...
- ...with the Buyer/Category Manager and cross-functional teams to execute seasonal buys, manage replenishment, support brand/vendor relationships... ..., planning, or commercial support (fashion/e-commerce/retail preferred). ~ Strong analytical and organizational skills; comfortable...
- ...General Manager – Retail Sales Operations Location: Kuala Lumpur, Malaysia Work Mode: Work from Office Remuneration: RM... ...Strategic Growth and Multi-Channel Expansion Formulate and execute retail sales strategies across dealer, direct retail, and...
- 🌟 Seeking for a Passionate Retail Sales Consultant 🌟 📍Outlets Location:_ 🏢 Slim Paris (Body Sculpting) - Puchong, Selangor | Bangsar, KL 🏢 Kskin (Express Facial) - Avenue K (KLCC), KL | Pearl Point (Old Klang Road), KL_ 💆♀️No experience needed, Training Provided...
- ...We’re looking for an experienced Head of Retail to lead and drive the retail business for a well known lifestyle/fashion brand in Malaysia... ..., customer experience, and retail expansion. Develop and execute retail strategies to achieve business growth and profitability....
- ...Job Description WHAT YOU'LL DO As a Retail Operations Lead, you will drive a customer‑centric, efficient, and future-ready... ...by aligning people, processes, and technology Secure strong execution through effective workload planning, workforce optimization, and...
- ...customer relationships.As the Key Account Executive you will build and scale our wholesale... ...after-sales support. You will keep accurate CRM records, submit timely weekly and monthly... ...lead by managing key café, hotel and retail partners and running renewal and upsell conversations...
- ...Company Overview The hiring company is a leading distributor of luxury, premium, and lifestyle brands across Asia. With over 150... ...environment to contribute to its growth in the Cosmetics, Beauty, and Retail sector. Key Responsibilities Prepare full set of accounts...
- ...Overview We are seeking a motivated and detail-oriented CRM Specialist with hands-on experience in Microsoft Dynamics 365, particularly in on-premise and online environments. The ideal candidate will play a key role in configuring, customizing, and enhancing CRM systems...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to crm executive - luxury retail.. Be the first to apply!
