Digital Marketing Team Lead

• Develop, implement, and optimize the digital marketing strategy to increase brand awareness, drive traffic, and generate leads.
• Oversee the creation of comprehensive digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Monitor and analyze the performance of digital campaigns, adjusting strategies as necessary to achieve KPIs.
• Lead, mentor, and manage a team of digital marketing specialists, ensuring alignment with overall marketing goals.
• Conduct regular performance reviews, set objectives, and provide ongoing training and development opportunities for team members.
• Supervise the development of high-quality content for digital channels, including blogs, social media, and websites.
• Ensure the consistency of brand messaging and voice across all digital platforms.
• Manage social media accounts, including content planning, publishing, and community engagement.
• Stay updated with the latest trends and best practices in digital marketing, particularly within the Malaysian market.
• Work closely with the sales, product, and design teams to ensure marketing efforts are aligned with company goals.
• Collaborate with external agencies and vendors as needed to support digital marketing initiatives.
• Manage digital marketing budgets and ensure cost-effective campaign execution.

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; JOB REQUIREMENTS:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with at least 1 year in a leadership role.
• Proven track record of managing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent leadership and team management skills.
• Familiarity with B2B marketing strategies.
• Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot).