Senior Digital Strategist

1. Content Planning

• Provide strategic counsel in content planning, development, and overall strategies for various projects, including social media management, integrated digital campaigns, and key initiatives.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.

• Collaborate across departments to identify business needs and recommend innovative content solutions.
• Conduct in-depth research on industry-related topics to develop original content.
• Conceptualise and materialize clear, engaging, and brand-consistent content and campaigns that address both business goals and consumer needs.
• Create, adjust, and manage editorial content calendars, social postings, proposals, and business-related content with SEO and general writing best practices.
• Perform content audits and gap analyses to determine content errors and inconsistencies, while editing and polishing existing content to improve readability.
• Assure all-around consistency for textual styles, visuals, fonts, and tones of content.
• Oversee all content-related projects and deliverables to ensure quality, clarity, and consistency.

• Utilize data and insights to develop integrated content and digital strategies, creating specifications and content appropriate for brands and end users.
• Develop innovative strategies and concepts that drive the overall creative direction of a campaign or brand, focusing on the messaging, branding, and visual and experiential elements of marketing.
• Analyze content marketing data to identify trends and anticipate consumer needs.
• Perform extensive research to gain in-depth knowledge of all consumer personas.
• Strategise content pillars, propositions and overall editorial strategy suitable across different digital platforms.
• Devise and implement methods and systems to effectively measure, manage, and optimize content performance and ROI.

; JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Journalism, English, PR, or a related field, with equivalent experience considered.
• 2–3 years of relevant experience, preferably with an agency background.
• Good English and Mandarin communication and written skills; Bahasa Malaysia is an advantage.
• Strong knowledge of digital marketing, advertising, content writing, and content strategy.
• Strong communication, problem-solving, project management, and stakeholder management skills.
• Able to manage multiple projects, meet deadlines, and adapt to a fast-paced environment.
• Proactive, creative, analytical, resourceful, and detail-oriented.