Senior Ecommerce Merchandiser
selkirk sport - we are pickleball
About Selkirk Sport At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad. We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage. The Senior E-Commerce Merchandiser will be responsible for managing Selkirk Sport's online sales strategy across marketplaces (Shopee, Lazada) and our DTC platform in Asia. This role combines data analysis, visual merchandising and inventory planning to maximise revenue, enhance discoverability and create a seamless shopping experience. The ideal candidate is a result detail-oriented, results-driven professional with experience in e-commerce operations, pricing strategies and performance analytics and a passion for sports and omnichannel retails. Key Responsibilities
- Storefront & Catalog Management
- PDP Optimization: Create and maintain high-converting Product Detail Pages, ensuring localized copy, imagery, and technical specs (weights/dimensions) are accurate for Asian markets.
- Collection Merchandising: Manually and dynamically sort collection pages based on inventory levels, high-margin items, and trending styles.
- Navigation & Search: Continually audit site navigation and 'Search' results to ensure customers can find products with minimal friction.
- Sales Analysis & Reporting
- Daily Performance Tracking: Monitor key Shopify metrics (AOV, Conversion Rate, Bounce Rate) and provide weekly 'Action Reports' to the Shopify Manager.
- Variant Analysis: Analyze sales at the SKU/variant level to identify 'hero' products versus slow-movers, recommending markdowns or bundles where necessary.
- Funnel Auditing: Use Shopify Analytics and heatmapping tools (like Hotjar or Microsoft Clarity) to identify where regional customers are dropping off in the checkout journey.
- Regional Launch & Promotion Execution
- Campaign Readiness: Execute the 'Go-Live' for regional product drops, ensuring all tags, meta-fields, and promotional banners are synced across time zones.
- Bundling & Upselling: Configure and manage 'frequently bought together' logic and regional bundle offers (e.g., 11.11 or CNY specials) using Shopify apps.
- Shopify Native: Deep familiarity with the Shopify Admin, including 'Online Store 2.0' features, Metafields, and the Shopify App ecosystem.
- Data Literacy: Ability to pull raw data into Excel/Google Sheets and transform it into a 'story' (e.g., 'Our conversion in Japan is high, but our AOV is low—we need to push bundles').
- Visual Precision: An obsession with detail—ensuring images are optimized for mobile speed and that brand aesthetics are consistent across all regional sub-folders.
- Lead brand design for the #1 brand in pickleball—an industry on the rise.
- Work on high-impact projects seen by millions.
- Collaborate with a fast-moving, innovative brand design team.
- Enjoy a high-energy work environment where your ideas shape the future of the sport.
- Competitive salary, benefits, and opportunities for growth.
Vacancy posted 4 days ago
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