ASO/ASA Manager

What are you working on?

• Genres: Puzzle, Casual
• Platforms: iOS, Android

For which tasks (responsibilities)?

• Development and implementation ASO strategy and processes for the company's games portfolio to increase visibility and mobile app downloads

• Monitoring and analyzing keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings (App Store, Google Play, etc.)

• Formulating hypotheses and сonducting A/B tests of app icons, screenshots, videos and descriptions

• Creating custom flow, working with CPP and CSL

• Analysis of competitors' ASO strategies, monitoring trends

• Maintaining and improving the featuring direction

• Planning and running Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs

What kind of professional are we looking for?

• 3+ years of experience in ASO/ASA management

• Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)

• Experience in testing marketing creatives

• Experience with CPP and CSL

• Experience with ASO tools (AppFollow, ASOdesk, etc.)

• Analytical skills and ability to interpret data to make decisions

• English language proficiency at a level sufficient to read, analyze international data, trends and communicate with partners

  Will be plus:

  • Experience in Gamedev

  • Experience working with games with IAA monetization

  • Experience with UA campaigns

  • Experience with AI: chat GPT, Midjourney, Dall-e

  • Experience in SEO or other related fields

What are the conditions and bonuses?

18 business days of compensated day-offs

8 paid Personal Days a year + 1 day is added every year

Flexible Public Holidays policy

Individual budget for training and growth

❤️‍ 100% Sick Leave compensation

Payment for wear and tear on equipment while using a personal computer

Remote work