Growth Analytics Manager, SEA

Mondelez International

Job Description
Are You Ready to Make It Happen at Mondelz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The SEA Growth Analytics Manager is part of the broader SEA Insights & Analytics (I&A) Team which also includes Country Insights and Analytics, and Equity and Innovation Insights. This position will work under the Growth Analytics and Shopper COE sub-team who will provide Prescriptive Analytics that drive agile fact-based decisions and business growth in SEA. Specifically, this position is expected to establish, strengthen and advance key Analytics pillars namely: Marketing-Media Analytics, Pricing & Strategic Analytics, Forecasting, and Business Intelligence. This position requires the right balance of analytics skills and business acumen and strong ability to communicate and partner with other functions, along with strong leadership qualities. This role will require close collaboration with other functions: Category Insights, Marketing, Media, Finance, Category Planning & Activation, RGM (Sales).
How You Will Contribute
Responsibilities:
Business Optimization
Promotes the use of advanced modelling and analytics in order to improve the return on marketing investments and to develop fact-based plans for the key Brands Generates and communicates the learning on application of analytics to business issues and is responsible for the identification of general principles that guide the investment of marketing & trade spend and pricing strategies.
Leverages the analytic tools in conjunction with the BU portfolio to inform opportunities on the distortion of resources across Categories/Brands Provides consolidated reporting for in-market performance and forecasts.

Market Mix Modeling (MMM)/ Planning & ROI
Independently manage multiple Marketing Mix Modeling projects which are identified as key priorities in the SEA.
Prepare & present regular ROI analyses, with actionable insights and opportunities, to relevant BU stakeholders Collaborate with Media Team, in Portfolio Advertising Spend optimization and distortion analysis based on MMM learnings across categories in SEA and potentially support Global Growth Analytics for any broader advertising optimization exercise.

A&C/Trade ROI Measurement
Continuity, Consistency & Comparability Ensure Good 'Science', advanced statistical, calibrated Econometric Modeling Harmonized key metrics, definitions, inputs to enable 'apples to apples' comparison across brands, markets on ROI's, drivers of growth Cover business/brand drivers holistically ensuring sufficient granularity (especially Media mix, Price & Promo, NPDs)

Pricing Analytics
Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in SEA.
Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in SEA.

Category Forecasting
Forecast category growth for next 1-4 yrs leveraging the current best model/framework.
Working with cross-functional team to align and understand the trends and assumptions and then integrate category forecast in Annual Plan and Strategic Plan.
Validate the category growth forecast and identify opportunities to better recalibrate current models.

Continuous Improvement & Innovation in New age analytics
Develop category knowledge, ROI, Media optimization learnings from MMM and Portfolio optimization opportunities and enhance inputs to Brand Drivers modeling, ROI measurement & Optimization capability
Continuous process improvement to reduce cycle time & costs across all elements of the MMM process – esp. data collection, modeling
Understands and is able to drive social listening skill set within the team and use social listening tools to analyze and share inputs for the growth agenda of the BU.
Is able to forecast new product volumes accurately.

Communication:
Communicate all learning and insights in a compelling way to drive action: Ensure presentations and reports are clear, timely and inspiring as well as actionable. Influence BU Teams. Build management confidence in recommended actions with appropriate interpretation and integration of key concepts.

Workshop & Activation:
Set up detailed agenda, invite key stakeholders, arrange other logistics related to a debrief workshop to share and align on the learnings, recommendations which should be considered for short term (Annual Business Plans) and long term (Strategic 3-year Plans).

What You Will Bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Min 7+ years working experience in marketing research, Advanced Analytics preferably at a CPG or FMCG company and 2 years in MMM & forecasting/business planning in increasing responsibility positions.
Min. Bachelor's Degree (Social Science, Business Administration, Marketing, Statistics, Economics, required)
High analytical skills and wisdom/judgement to evaluate and improve delivery
Strong knowledge of advanced analytics methods (Marketing Mix Econometric modeling, Forecasting Simulators, Price Pack Architecture / Pricing, Dashboarding, Innovation Incrementality. etc.)
Able to synthesize data from different sources into a well-structured story with clear implications
Has very good understanding of Pricing concepts – Price elasticity, demand & supply theory, role of pricing in relation to other marketing mix sales drivers
Good interpersonal, intercultural and communication / influence skills
Worked with Market research data sources (Retail Measurement, Brand Health Trackers and Consumer & Shopper panels, Euromonitor, assessment of data quality)
Effective management skills to develop team and lead/contribute to project management of custom projects.
Competent in all standard PC packages including Excel, Word, PowerPoint
Experience in using Nielsen Retail Audit database software (Answers, Nielsen Insight Studio) to extract data, prepare reports & dashboards
Strong knowledge, capability & experience in Household Consumer Panel, Euromonitor & Media Databases
Experience in working with advanced statistics

More About This Role
This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment. Specific skills also include Superior written and verbal communication skills. A strong storyteller, a lucid and structured communicator, who makes their point clearly and persuasively.
Must be able to handle numerous projects at one time and meet fast turnaround deadlines
Advanced organizational skills
A good balance between using empirical data and common sense and 'gut feel'
Prior knowledge and experience of the Mondelz International organization is preferred but not a requirement.
Persuasive and stimulating 'packaging' and presentation of all materials is a significant part of the job, as is explaining/arguing/defending/developing the thinking in all meetings and communication scenarios.
Balancing the ability to deliver with urgency with the ability of keeping momentum due to the reality that building capabilities is more of a marathon than a sprint
Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported, project managed and excellence is achieved
Become a respected internal source of knowledge on best practices

No Relocation support available
Business Unit Summary
Mondelz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Analytics & Modelling
Analytics & Data Science

Go to foundit.my

Vacancy posted 3 days ago

Similar jobs that could be interesting for youBased on the Growth Analytics Manager, SEA in Selangor vacancy

Assistant Growth Manager (Takaful)
Pengambilan terus sebagai ASST GROWTH MANAGER iaitu langkah permulaan sebagai Leader Takaful. Tugas utama membuat RECRUITMENT Advisor Takaful. Antara benefit tersedia: 1. Personal Sales sehingga 40% 2. Overiding 10% dari Group / Team 3. Peluang melancong luar & dalam negara...
RD Agency
Selangor
2 days ago
SEA Partner Growth & Success Lead
Blackwall is seeking a Partner Success Manager to drive the end-to-end success of strategic partners across South East Asia. This role... ...English and at least one relevant local language, contributing directly to revenue growth and partner satisfaction. #J-18808-Ljbffr...
Blackwall
Selangor
3 days ago
Digital Marketing & Growth Manager
The Digital Marketing and Growth Manager will lead Fusion Cosmetics’ digital marketing and social commerce function across multiple beauty... ...agencies. Key Responsibilities 1. Digital Performance and Analytics -Track and analyse digital performance across TikTok, Shopee...
Fusion Cosmetics Sdn Bhd
Selangor
4 days ago
Partner Success Manager - SEA
...in turning partnerships into measurable growth engines. Location Requirement Candidates... ...Role Overview As a Partner Success Manager (PSM), you will own the end-to-end... ...navigate cultural and business nuances in SEA / South Asia Fluent in at least one relevant...
Blackwall
Selangor
3 days ago
Head of Personal Finance Analytics - Growth & Strategy Lead
...Bank in Kuala Lumpur is seeking an experienced analytics professional to provide leadership in identifying sales growth opportunities in credit card and unsecured loan... ...Responsibilities include training team members, managing operational campaigns, and developing reports....
Hong Leong Bank
Selangor
2 days ago
Asia Medical Head: Biosimilars Strategy & SEA Growth
MY09 (FCRS = MY009) Sandoz Products Malaysia Sdn Bhd. is seeking a Medical Head to lead strategic medical initiatives across the Asia Cluster, ensuring alignment with Sandoz’s global Medical Affairs strategy. The ideal candidate will possess a medical degree along with...
MY09 (FCRS = MY009) Sandoz Products Malaysia Sdn Bhd.
Selangor
1 day ago
Internship Data Analytics Scientist
...reports and sheets. [Apply now at ; JOB REQUIREMENTS: -Currently pursuing or recently completed a degree/diploma in Business, Analytics, Marketing, Statistics or related field. _ -Comfortable with Excel or Google Sheets (pivot tables, formulas such as VLOOKUP,...
OVER
Selangor
11 days ago
SEA Sales Manager (HVAC)
...Looking for an experienced Sales Manager Your new company This organisation is a globally recognised leader in advanced... ...Develop and execute country sales plans to drive sustainable growth across existing and new industrial offerings across life science...
Hays
Selangor
11 days ago
User Growth Analyst (Regional)
Position Responsibilities The Regional User Growth Analyst sits under Regional Growth team, serves as the analytic backbone for understanding user behaviour and lifecycle performance at scale. This role provides strategic analytical support to CRM, Loyalty, Performance...
ZUS COFFEE
Selangor
7 days ago
Area Security Manager - SEA
...career with experience and knowledge in: Working in the military, law enforcement or in the private security sector Security management in a major multi-national enterprise Professional and personal integrity Interpersonal and communication skills, with the...
Mondelez International
Selangor
22 days ago
Technical Manager (Foodservice) - SEA
...paths that ignite your passions. About the role Based in Malaysia, this role will report to a Senior Product Development Manager (SEA). We're looking for a hands-on Technical Manager with a food processing / engineering background to help deliver and embed...
Fonterra Co-operative Group
Selangor
22 days ago
Strategic FP&A Manager — Forecasts, Insights & Growth
...analyzing financial data, and providing strategic insights to management. This role involves preparing comprehensive financial reports... ...collaborating with various teams to improve financial processes. Strong analytical and communication skills are essential for making informed...
Find Global Sdn. Bhd
Selangor
3 days ago
Product Manager (Analytical Chemistry)
...We are looking for a Product Manager to drive the growth and strategy for our Analytical Chemistry portfolio, working closely with global principals and internal teams. Why this role is for you: Direct exposure to international principals and product innovation...
everlife-chemopharm group
Selangor
23 days ago
Assistant Manager / Manager Contract & Commercial SEA
...worldwide. Discover us at Job Overview The Assistant Manager / Manager – Contract & Commercial ('Assistant Manager/Manager')... ...commercial governance to protect value and enable sustainable growth. This role is expected to play a leading role in reducing late-...
Gradiant
Selangor
23 days ago
Data Analytics & Business Insights Manager
...Summary Data Analytics & Business Insights Manager Location : Selangor We are looking for a strategic and hands-on analytics leader to turn... ...ability to connect analytics to business performance and growth opportunities. ~ Excellent stakeholder management, communication...
novartis malaysia
Selangor
3 days ago
Sales Manager SEA (Food Packaging)/GC877153
...About the Sales Manager SEA job: Your Responsibilities Develop and execute strategic... ...Southeast Asian languages as a plus Strong analytical skills to evaluate market data, customer... ...for career advancement and personal growth within a rapidly expanding organization...
Morgan Philips Group
Selangor
22 days ago
Regional Tax Lead: SEA Growth & Automation
...Michael Page is seeking a qualified individual for a tax management role in Malaysia. This permanent position offers regional exposure... ...have a minimum of 5 years of experience in corporate tax. Strong analytical skills and a proactive approach are essential for success in...
Michael Page
Selangor
4 days ago
Operation Management Specialist (BI Analytics)
...comprehensive reports (with driver base variance analysis) for management review and support decision making. Conduct regular review... ...initiatives Job Requirements: Bachelor's Degree in Data Analytics , Statistics, Computer Science, Business Analytics, or...
Lenovo India Private Limited
Selangor
5 days ago
SEA Sales Manager (Industrial equipments/ F&B)
...We are looking for a technically strong Sales Manager to drive business growth across Malaysia and Southeast Asia. You will develop client relationships... ...growth and manage key client relationships across the SEA region Develop and execute territory sales plans aligned...
jda wms
Selangor
22 days ago
Assistant Manager, Product & Content Specialist SEA
...This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring... ...seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training...
PUMA Group
Selangor
3 days ago
Commercial Leader SEAs
...The Country Commercial Leader – SEAs is responsible for driving profitable growth and operational excellence across... ...HVAC for heat exchanger and thermal management solutions. This role provides... ...Salesforce, Dynamics) and strong analytical ability. Willingness to travel...
Kelvion
Selangor
22 days ago
Sales Director - SEA
...Industries sales strategy within the Southeast Asia (SEA) regional market scope, to improve ABB's market presence and realize growth aspirations. Each day, you will define, plan,... ..., and coaching the Sales organization (sales managers and specialists within scope) to meet sales...
ABB Limited
Selangor
4 days ago
Revenue Growth Management Analyst
...delivery of strategies and tactics for growth. You understand the business metrics and... ...our customers and work with key account managers to implement plans to deliver our annual... ...to hold an alternative point of view Analytical skills and business acumen No Relocation...
Mondelez International
Selangor
a month ago
Culinary Technical Sales Manager, SEA (Global Foods MNC)
...growing dairy MNC is experiencing exponential growth. As such, they are currently hiring a Culinary Technical Sales Manager to lead commercial growth by combining culinary... ...development to grow the customers base across SEA, Role & Responsibilities: Drive sales growth...
cornerstone global partners (cgp group)
Selangor
22 days ago
Manager - Operation Analytics & Planning
...establishment and day-to‑day operations of the Ops Planning & Analytics (OPPA) unit, driving data‑informed capacity planning and analysis... ...performance and analytic dashboards and reporting cycles. Manage and mentor OPPA team members, building unit capability over time...
Malaysia Airports Berhad
Selangor
2 days ago
Commercial Management Trainee
...Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for... ...-Palmolive Xccelerate+ Commercial Management Trainee Program is a 24 months development... ...industry Problem solver with strong analytical skills Creative & critical thinking with...
Colgate-Palmolive Company
Selangor
1 day ago
Shopper Development Manager
...Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for... ...day. As the Shopper Development Manager , you are responsible for achieving sustainable... ...a strong commercial acumen and advanced analytical proficiency. Highly proficient in the...
Colgate-Palmolive Company
Selangor
1 day ago
Customer Development Manager
...Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for... ...responsibilities : Work with Vendor Management Inventory (VMI)/ (sell in to distributor... ...distributor management, etc. Strong analytical skills Strong communication skills...
Colgate-Palmolive Company
Selangor
1 day ago
Manager, Demand Planning
...Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for... ...to smile...every single day. As the Manager - Demand Planning, you will be... ...accordingly. Build and enhance relevant data analytics for demand trend visibility and to support...
Colgate-Palmolive Company
Selangor
1 day ago
Credit Risk Manager
...enhance the company’s overall credit risk management function. Review, develop, and... ...with senior management to balance business growth, profitability, and risk management objectives... ...credit assessment, risk analysis, data analytics, and portfolio monitoring. Identify...
Agensi Pekerjaan Executive Recruiters Sdn Bhd
Selangor
14 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Growth Analytics Manager, SEA. Be the first to apply!