Marketing Executive (Lifestyle Products)

Marketing Executive (Lifestyle Products)

This job is for a Marketing Executive at Acer, specializing in lifestyle products. You might like this job because it involves creating engaging marketing strategies, managing product launches, and collaborating with sales teams to boost consumer electronics sales.

Full-Time

Job Description

Acer is a leading technology company that strives to enrich people's lives through innovative and accessible technology solutions. As a Marketing Executive, you will play a pivotal role in developing and implementing comprehensive marketing strategies to drive brand awareness, boost product visibility, and maximize sales for our consumer electronics range.

Responsibilities:

1. Collaborate with the marketing team to create 360 marketing strategies for lifestyle products, aligning with overall company objectives.
2. Analyze market trends and consumer insights to identify growth opportunities and potential target segments.
3. Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and traditional media.
4. Coordinate with creative teams to develop engaging and compelling marketing content and visuals.
5. Monitor campaign performance, analyze data, and make data-driven optimizations for improved results.
6. Lead the planning and execution of product launches, ensuring successful go-to-market strategies.
7. Develop promotional activities and incentives to boost product sales and create a buzz in the market.
8. Manage digital marketing efforts, including website content, email marketing, SEO, SEM, and social media campaigns.
9. Monitor online presence and customer feedback, responding to inquiries and comments in a timely and professional manner.
10. Collaborate with sales teams to provide marketing support to channel partners and distributors.
11. Develop marketing collaterals and tools to aid channel partners in promoting lifestyle products effectively.
12. Conduct regular market research to stay updated with industry trends, consumer preferences, and competitor activities.
13. Utilize market insights to shape marketing strategies and maintain a competitive edge.
14. Organize and coordinate marketing events, trade shows, and product demonstrations to showcase lifestyle products.
15. Represent Acerpure at events and engage with potential customers and partners.

Job Requirements

Requirements:

1. Bachelor’s degree in marketing, Business Administration, or a related field.
2. Proven experience in marketing roles, preferably in the consumer electronics or lifestyle products industry.
3. Strong understanding of 360 marketing principles and integrated marketing campaign management.
4. Proficiency in digital marketing platforms, including social media, SEO, SEM, and email marketing.
5. Analytical mindset with the ability to interpret data and derive actionable insights.
6. Creative thinking and ability to come up with innovative marketing ideas.
7. Excellent written and verbal communication skills.
8. Strong project management and organizational abilities.
9. Ability to work in a fast-paced environment and meet tight deadlines.
10. Passion for consumer electronics and lifestyle products.

Join the Acer marketing team and play a crucial role in shaping the success of our lifestyle products in the consumer electronics market. If you have a passion for marketing, a creative approach, and a drive to succeed in a competitive industry, we welcome your application.

To apply, please submit your updated resume and a cover letter outlining your relevant experience and explaining why you are the perfect fit for the Marketing Executive role at Acer.

Skills

Marketing

Business Administration

Electronics

Digital Marketing

Analytical Skills

Experience Level

1 - 3 Years of Experience

Junior Executive

Job Specialisation

Digital Marketing

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