Marketing Manager

Job Responsibility

The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services. This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.

Responsibilities

Strategic Planning:

• Develop and implement comprehensive marketing plans aligned with the company's overall objectives.
• Conduct market research to identify trends, opportunities, and competitor activities.

Team Leadership And Development

• Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.
• Foster a collaborative and innovative team culture focused on achieving marketing goals.

Campaign Management

• Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).
• Monitor and analyze the performance of campaigns, adjusting strategies as needed.

Brand Management

• Maintain and enhance the company's brand image.
• Ensure consistent messaging and branding across all communication channels.

Content Development

• Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.
• Collaborate with internal teams or external agencies for content creation.

Digital Marketing

• Manage digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Stay informed about industry trends and emerging digital marketing technologies.

Offline Marketing

• Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.
• Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.

Budget Management

• Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.
• Track expenses and report on budget utilization.

Analytics And Reporting

• Utilize analytics tools to measure the success of marketing efforts.
• Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Education

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.

Experience

• Proven experience in marketing, with a focus on strategy development and execution.
• Previous managerial or leadership experience.

Language

• English, Bahasa Malaysia and Mandarin is an advantage

Communication Skills

• Excellent written and verbal communication skills.
• Ability to effectively convey complex ideas to diverse audiences.

Analytical Skills

• Strong analytical and problem-solving abilities.
• Comfortable using data to make informed decisions.

Creativity

• Innovative thinking and the ability to develop unique and compelling marketing campaigns.

Team Collaboration

• Demonstrated ability to work collaboratively with cross-functional teams.
• Leadership and motivational skills.

Adaptability

• Flexibility to adapt to changing market conditions and priorities.
• Ability to thrive in a fast-paced environment.

Team Building

• Proven ability to build and lead high-performing marketing teams.
• Experience in creating and nurturing a positive and collaborative work environment.
• This addition emphasizes the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.

Job Benefits

• EPF
• SOCSO
• EIS
• Annual Leave, Sick Leave, Maternity Leave, Compassionate Leave, Marriage Leave
• 14 days Public Holidays
• Good Working Environment
• 5 days work week
• Performance Bonus

Problem Solving, Leadership, Social Media, Email Marketing, Marketing, Innovative Thinking, Collaboration, Analytical, Team Building, Sem, Business, Seo