Digital Marketing Executive

Job Title: Digital Marketing Executive & Graphic Designer

Responsibilities:

1. Content Creation: Produce engaging and relevant content for social media posts, newsletters, and other marketing materials.
2. Social Media Management: Manage and grow social media presence on platforms like Facebook, Instagram, LinkedIn, and YouTube.
3. Campaign Management: Plan, execute, and analyze marketing campaigns to drive traffic, engagement, and conversions.
4. Strategy Development: Develop, implement, and manage digital marketing strategies across various channels including Sika website, social media, email, and content marketing.
5. Analytics: Monitor, analyze, and report on key performance indicators (KPIs) for all digital marketing efforts, making data-driven decisions to enhance performance.
6. Visual Content Creation: Design and produce high-quality graphics, including infographics, social media images, email templates, web banners, and promotional materials.
7. Brand Consistency: Ensure all visual content aligns with the company’s brand guidelines and maintains a consistent look and feel across all platforms.
8. Collaboration: Work closely with the marketing team to understand content needs and translate ideas into visually appealing designs.
9. Tools & Software: Utilize design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create professional graphics.
10. Video Content: Basic video editing skills for creating and editing short marketing videos will be an added advantage.
11. Print Design: Design brochures, flyers, posters, and other print materials as needed.

Minimum Requirements:

• Bachelor’s degree in marketing, graphic design, communication, or related fields.
• 2+ years of experience in digital marketing or content marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of HTML/CSS is a plus.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Malay and Mandarin language would be an added advantage.

About Sika:

Sika is a leading company in Malaysia specializing in construction and industrial applications. They have gained a strong position in the market with high-quality products and services.

The company offers a challenging and rewarding work environment with opportunities for growth and development.

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