Senior Executive / Assistant Manager, Public Relations & Communications

Senior Executive / Assistant Manager, Public Relations & Communications

This job is for a Senior Executive/Assistant Manager in Public Relations & Communications. Craft company messaging, manage crises, media inquiries, PR programs, influencer engagement, and more. You might like this job because it involves building the company's public brand perception and implementing creative PR strategies.

RM 3500 - RM 6000

Full-Time

few hours ago

Job Description

Key Responsibilities

• Crafts the communications messaging for the overall company, and to work with the management team to counsel and manage crisis response initiatives.
• Manages media inquiries and interview requests, and develops stakeholder talking points.
• Conducts research and provides input on all PR & Digital proposal preparations and implements and executes corporate, PR and marketing communication plans.
• Develops targeted and impactful PR programs, including customer stories, product launches, technical innovation and other thought leadership campaigns.
• Establishes relationships with journalists, influencers, and key stakeholders to build and maintain the company's public brand perception through media relations, including press material preparations and influencer engagement.
• Maintains and updates media/influencer lists, press contacts and email distribution lists.
• Oversees and manages all contests, giveaways and other PR projects as and when required and continually evaluates partnership and sponsorship opportunities on an ongoing basis.
• Supports other departments in drafting written communications, capturing images and content creation.
• Assists with coordinating with the marketing team on printed materials, assets and videos, and other key marketing communications priorities.
• Adapts Starbucks continuously through the exploration and implementation of new systems, as well as suitable channels of communications.

Job Requirements

Key Skills, Knowledge and Abilities

• Degree in PR, Journalism or Mass Comm
• Minimum 3-5 years of working experience in related fields or from agency or copywriting background.
• Experience in handling PR and media events.
• Possess a high proficiency in English with strong writing skills.
• Having an existing relationship with media influencers is an advantage.
• Strong communication and interpersonal skills and able to work well within teams or individually.
• Proactive, self-motivated, resourceful and able to cope in a dynamic working environment.

Company Benefits

Partner Discounts

Enjoy staff discounts on food, beverages and merchandise in any stores throughout Malaysia.

Claim from a variety of benefits from dental, optical, chiropractor, and many more to fit your needs.

Life Assurance

Providing financial assistance to you and your family should the worst happen.

Medical Benefits

Get the best treatments for you and your parents from our panel of clinics and rest assured we’ll cover the fees.

Recognition Rewards

We celebrate our partners' milestones and reward them for their achievements.

Travelling, handphone, and extended work hour allowance to help you support a balanced work and life.

Experience Level

3 - 7 Years of Experience

Job Specialisation

Copywriting & Content Creation, Public Relations

Company Profile

Starbucks in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd., a licensee of Starbucks Coffee International Inc. and a wholly owned subsidiary of Berjaya Food Berhad. From its first store opening in Kuala Lumpur on 17 December 1998, Starbucks has complete presence across all 16 states and territories in Malaysia. Currently, there are 402 stores throughout Malaysia, including 77 Drive-Thru stores and 18 Reserve stores. After more than 24 years of operation in Malaysia, Starbucks has grown not only to become the favorite coffee place for Malaysians but also a productive member of communities across the country.

From the very beginning, Starbucks has set itself out to be a different kind of company – to nurture the limitless possibilities of human connection, with every cup, every conversation, and every community.

Every day, we go to work hoping to achieve two things: Share great coffee with our friends and help make communities a little better! We're a neighborhood gathering place, a part of your daily routine. Get to know us and you'll see: we are so much more than what we brew.

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