Senior Brand Executive

• Assist in the development and implementation of brand plans in order to grow the brand market share, brand awareness, revenue and profitability.
• Achieve set objectives and goals for the assigned brand/category/segment in terms of market share, brand equity, sales volume and value, and profitability.
• Formulate marketing plans and strategies, administer them, and recommend changes and improvements where necessary to ensure achievement of established goals/objectives within the budget for the assigned portfolio.
• Ability to copywrite (in English) during ad hoc situations.
• Responsible for developing communication plans for all channels (social media, press releases, website, SEO, EDM & Digital Marketing).
• Oversee postings of all social media contents (Facebook, Instagram, TikTok, XHS LinkedIn) to meet the required number of postings monthly.
• Oversee EDM blast, working closely with sales team and category manager to ensure aligned messaging and promotions to ensure executed on-time and in-full.
• Oversee external parties collaboration including KOLs/influencers, media houses, third party brands, brand partnerships, etc. to ensure execution on-time and in-full.
• Monitoring and updating A&P budget for brand and monthly sales. Be responsible for monthly reconciliation.
• Data driven and analyze ongoing brand and consumer market trends, research studies to formulate and implement appropriate marketing plans and programmes that reflect and adapt to changing market dynamics.
• Regularly provide brand and business reviews to the senior management with data reports.
• Work effectively and efficiently with internal counterparts (beyond Malaysia) and external agencies/vendors.
• Lead and manage brand executives.

Job Requirements:

• Degree in Marketing or equivalent.
• Min 3 years experience within brand/marketing management.
• Savvy in digital marketing and numbers & figures.
• Action-oriented and a change driver.
• Multi-tasking and able to work under a fast pace environment.

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