Senior Marketing Executive
RELX
About Our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. About The Role LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio. You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact. Responsibilities Campaign Strategy & Execution
- Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth
- Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance
- Manage end-to-end campaign lifecycle, from planning through execution to performance analysis
- Partner with sales teams to align marketing activities with revenue targets
- Drive high-quality lead generation and nurture programs using marketing automation tools
- Monitor lead conversion metrics and optimize funnel performance
- Collaborate with product to develop compelling value propositions and localized messaging
- Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries
- Ensure consistency of brand voice across all touchpoints
- Plan and execute industry events, webinars, and client engagement initiatives
- Manage relationships with external vendors, agencies, and partners
- Represent LexisNexis at key industry events where required
- Track, analyze, and report on campaign performance using CRM and marketing analytics tools
- Provide actionable insights and recommendations to improve ROI
- Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness
- Bachelor's degree in Marketing, Business, or related field
- 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
- Proven experience in demand generation and integrated campaign management
- Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
- Experience with CRM and marketing automation platforms (e.g., Salesforce)
- Excellent communication and stakeholder management skills
- Ability to work across regional teams in a fast-paced, matrixed environment
- Strong analytical mindset with a focus on data-driven decision making
- Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.)
- Familiarity with legal industries
- Experience in account-based marketing (ABM) is a plus
- Hybrid work arrangements
- Career progression
- Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
- Life Assurance Policies: Providing financial security for your loved ones.
- Modern Family Benefits: Support for maternity, paternity, and adoption needs.
- Long Service Award: Recognition for your dedication and loyalty.
- Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
- Flexible Benefits Plan
- Employee Assistance Program : Access support for personal and work-related challenges.
- Hybrid work arrangements: Balance work and personal life effectively.
- Access to Learning and Development Resources: Empowering your professional growth.
Vacancy posted 17 days ago
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