Assistant Manager, PR
Uniqlo
Key Responsibilities:
- Develop and execute PR strategies to strengthen UNIQLO's brand in Malaysia, aligned with local marketing plans and global PR direction (GHQ).
- Drive brand positioning initiatives covering LifeWear philosophy, products, employer branding, sustainability, community engagement, and crisis communications.
- Lead internal and external communications to ensure consistent and positive brand messaging.
- Build strong media relationships and generate compelling stories across fashion, lifestyle, and business media (print, digital, broadcast).
- Plan and manage PR events including press conferences, product launches, and store openings.
- Develop and localise PR materials such as press releases, media Q&As, and factsheets.
- Manage PR agencies, media training programmes, and spokesperson readiness.
- Work closely with Marketing, regional, and global PR teams to support business and sales objectives.
Key Requirements:
- Bachelor's degree with 5–8 years of PR experience, preferably in consumer lifestyle, retail, or apparel brands, including exposure to corporate PR.
- Experience working in a global or international business environment.
- Strategic, creative, and collaborative, with strong media relations and cross‑functional working experience.
- Highly organised, self‑driven, detail‑oriented, and able to thrive in a fast‑paced environment with integrity and professionalism.
Vacancy posted 12 days ago
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