Associate Manager, Promotions & Local Area Marketing

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Associate Manager, Promotions & Local Area Marketing

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Associate Manager, Promotions & Local Area Marketing

Marketing Communications (Marketing & Communications)

Join the largest cinema exhibitor and leading film distributor in Malaysia!

You will play an important role in:

Develop and implement marketing and promotions strategies to achieve company's vision & business goals by strategic planning, developing, supervising, implementation and analysis of National & International Movies and Local Area Marketing promotions for GSC.

• Development & Setting of Objectives & Strategies for National Movies and Local Area Marketing promotions
  • Manage budget to achieve company's objective .
  • Drive Admissions and Occupancy through promotions/ LAM as a key priority .
  • Work with partners, distributors and suppliers in developing and implementing promotions to encourage more footfall (Admission) and sales for the company.
  • Plan and implement sustainable and timely initiatives to drive awareness, visibility, and traffic to cinemas.
• Execution of Campaign  
  • Work with distributors, partners, cinema operations and marketing department to achieve flawless execution.
  • Develop creative ideas based on understanding of customer needs and behaviours .
  • Work closely with internal stakeholders, including sales, operations and experiential team to execute flawlessly
• Drive Communication of Promotional Programmes
  • Work with department or inter-department stakeholders or external partners ( Distributors, Potential Partners and others) to discuss topics such as budgets and marketing promotional plans.
  • Plan, track advertising and promotional campaigns .
  • Assist in articulating and ensuring consistency of company and partner branding .
  • Work and coordinate with agency and inter-department stakeholders to plan, coordinate and co-drive on-ground events, arrangements, awareness, advertising, etc. for the brand.
• Evaluation of Campaign Results and Target 
  • Provide timely, comprehensive post-campaign reports with key learnings & recommendations for areas of improvements.
• Analysis & Reporting
  • Keep abreast of current and future trends in branding, A&P as well as tracking of competitors and cinema industry progressions.
  • Analyse consumer behaviour and recommend tactical initiative to retain/revive customer base .
  • Ensure all budget tracking and archiving is done accordingly on a weekly basis .
  • Compile, archive and track performance of the current and past campaigns.
• Any Other Related AD HOC Company Programmes 

Pre-requisites:

• Bachelor's degree in business, marketing, or related field.
• 3+ years of experience in relevant field, management experience may be preferred.
• Strong experience with product/brand marketing new initiatives (ATL, BTL, TTL).
• Experience with cost/benefit analysis to demonstrate ROI/ROM.
• Excellent communication skill in engaging with key stakeholders. 
• Strong analytic skill in business insights through the reporting. 
• Strong oral and written communication skill. 
• Creative in generating new new and engaging campaign ideas.

Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as an Associate Manager?

How much notice are you required to give your current employer?

How many years' experience do you have in market research?

How many years' experience do you have as a Marketing Campaign Coordinator?

How many years' experience do you have as a Local Area Marketing Coordinator?

How many years' experience do you have as a Brand Marketing Coordinator?

Broadcast Media, Entertainment and Publishing

Golden Screen Cinemas Sdn. Bhd. (GSC), Malaysia’s largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group).

In Malaysia, GSC has 482 screens across 52 locations in Malaysia and over 111 screens in 18 locations in Vietnam through a partnership with Galaxy Studio, which combined brings its footprint to a total of 593 screens in 70 locations across both countries.

Aspiring to deliver enriching cinema experiences, GSC features state-of-the-art cinematic technologies including ScreenX, 4DX, Dolby Atmos, D-BOX motion seats, and much more. It also holds the record for owning the largest multiplex in Southeast Asia, which is also the only cinema in the region to be equipped with an Onyx 3D Cinema LED Screen. Moreover, GSC also owns a boutique cinema experience unlike any other in Malaysia; delivering true cinematic luxury at its finest at Aurum Theatre with opulent seats, continental dining, and bespoke service.

Beyond the movies, GSC has also expanded into merchandising with the opening of its very own e-commerce platform, Keepsake, where customers can order and have their products delivered directly to their doorstep. Also available as a physical brick-and-mortar store in Aurum Theatre at The Gardens Mall, Keepsake offers a wide selection of movie merchandise, collectibles, and other branded products including toys, accessories, and apparel.

To discover more about GSC, please visit

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