Assistant Manager (Content) - Marketing & Communications

Assistant Manager (Content) - Marketing & Communications

Date: 24 May, 2024

We're seeking a talented content writer to join our growing team. In this role, you'll play a key role in developing high-quality content for brand and demand generation campaigns.

Experience Essential

Job Responsibilities

1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
2. Orchestrate digital content strategies across all online platforms.
3. Manage, plan, and coordinate content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation).
4. Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels.
5. Take ownership for content delivery to support marketing projects (launching new releases, executing on awareness programs that are synchronized across various channels including website, email campaigns, and sales collaterals).
6. Analyze content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates.
7. Collaborate with internal team to ensure content aligns with overall business goals.
8. Leverage the power of GenAI tools to generate informative and quality content at scale.
9. Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities.
10. Stay up-to-date with emerging trends in content marketing and adapt strategies as needed.

Educational Qualification

A bachelor's degree in English, journalism, marketing, or a related field.

#J-18808-Ljbffr