Communications Specialist (SEO/SEM) Job Description Template
Our company is looking for a Communications Specialist (SEO/SEM) to join our team.
Responsibilities:
- Analyzing keywords and SEO techniques;
- Identifying keywords to drive raffic;
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns;
- Write effective SEO content for blogs, websites and social media accounts;
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns;
- Running PPC campaigns;
- Preparing detailed strategy reports;
- Developing link building strategies;
- Reviewing, analyzing, improving and optimizing company sites.
Requirements:
- Familiarization with Google analytics;
- Working knowledge of search engine optimization practices;
- Certificate / Diploma in IT / Marketing;
- Matric Certificate;
- Up-to-date with the latest trends and best practices in search engine marketing;
- Experience with website analytics and optimization tools;
- Prior experience in content marketing, content growth and SEO;
- Working knowledge of HTML, CSS and JavaScript development and constraints.