Marketing Specialist - Automotive Direct

Context & Environment

Typology of contacts related to the position : Internal & external

Stakeholders connected to the position : Affiliates Internal Stakeholder - Regional Stakeholder - Vendors - Customers - Distributors

Contacts related to the position : Level 2: level 1 + The position requires the ability to influence and convince

Reflection horizon of the position : Long-term (+ 3 years)

Time horizon for the position's reflection : Creation of new solutions to problems encountered

Activities

The Marketing Specialist, Automotive Direct position is responsible for:

• Handle segment of Automotive Direct -Workshop, KA, OEM
• To support the achievement of Total sales volume and Total Gross Margin for Automotive Direct.
• Key role in planning, activating and tracking on marketing/brand & Trade campaigns, channel plans, events, digital campaigns and etc to support business growth.
• Handle workshop management on business plan, incentives & reporting
• Managing agencies and suppliers on all Marketing related activities to support Automotive Direct Segment activities.
• Gather market intelligence, Competitor Activities & Market Insights and propose new ways to capitalize on any new opportunities.
• Responsible for compliance of brand guidelines & consistent branding look and feel across all communications materials.
• Custodian of Equipment on Loan (EOL) performance reporting / monitoring, Workshop segment efficiency reporting
• Track and monitor all marketing related spending as per allocated budget with ROI analysis for all campaign/promotion/incentives program.
• Strategize and grow branded workshops of PCMO (Quartz Auto Service)
• Strictly ensure adherence and implementation of HSEQ policies, guidelines and requirements for self, team members and others including customers, vendors and contractors.
• Adhere & Compliance to all company policies and procedures, code of conduct and competition law

Candidate Profile

Qualification level required for the position = Bachelor's or equivalent level

Technical skills required for the position : Strategic Marketing, Strategic Thinking, Analytical Skill

Behavioral competencies required for the position : Trade & Channel Marketing, Influencing & Negotiation

Language skills required for the position : English (Spoken & Written) - Bahasa (Spoken & Written) -other local Malaysian languages is an added advantage

Specific knowledge required for the position : Trade & Channel Marketing,

Level of experience required for the position : Minimum 5 years Marketing experience

Additional Information

TotalEnergies values diversity, promotes individual growth and offers equal opportunity careers.

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