Associate Professor - Advertising and Brand Management

RESPONSIBILITIES

Teaching & Learning

• Undertake teaching and teaching related duties such as design, preparation and development of teaching materials conduct classes/lectures, tutorials and practicals consultation with students, invigilation, marking and assessment
• Participate and contribute in high quality programme and curriculum development
• Plan and implement teaching strategies to optimise student learning as well as to motivate them
• Support in research project work and scholarship of postgraduate students
• Establish and maintain high standards of teaching and effective learning to meet the University's teaching and learning expectations

Research

• Participate in scholarly activities, including undertaking research, conference presentation, journal publications and relevant community work
• Support efforts to secure grants for research activities and scholarship as co-researcher
• Achieve the specified set of research outcome targets for Associate Professor level of appointment

Administration and Other Activities

• Undertake and contribute in administrative responsibilities such as attending departmental meetings, participate in committees and working groups within the Department, School and Faculty
• Participate in continuous relevant professional activities
• Assist in establishing linkages with external organisations/ professional bodies in academic related matters

REQUIREMENTS

• Possess a doctoral degree in Media and Communication (specialising in Advertising or Brand Management), or other relevant fields from a recognized university with at least five(5) years of relevant teaching/industry experience
• Preferably with h-index 5
• Graduated at least 2 PhD students
• Published at least 3 papers in C.I. journal (ISI, SCOPUS) in the last 5 years
• Secured research grant(s) as a Principal Investigator worth at least RM 75,000 - RM 100,000
• Experience working in higher education environment and a track record of teaching experience and professional knowledge of curriculum development or good record of professional experience with evidence of coaching and mentoring and a high quality of presentation skills
• Experience in developing teaching methodologies and materials, including the effective use of IT technologies in the facilitation of teaching and learning
• Experience working on research projects and activities or experience of professional practice/consultancy work, including evidence of appropriate outputs