Assistant Brand Manager

Monroe Consulting Group, an Executive Recruitment Firm, is partnering with a leading FMGC organisation to hire an Assistant Brand Manager . This opportunity is based in Petaling Jaya, Malaysia .

Position Overview

The Assistant Brand Manager will support the development and execution of brand strategies, marketing campaigns, and product initiatives to strengthen brand presence and consumer engagement. This role contributes to business growth by driving impactful brand activities, analysing market opportunities, and collaborating with cross-functional teams to deliver brand objectives.

Key Responsibilities

• Drive the development and execution of brand initiatives, including new product launches, consumer promotions, and marketing campaigns to enhance brand visibility and customer loyalty.
• Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation initiatives.
• Support the development of annual brand plans and marketing strategies aligned with business objectives.
• Collaborate with internal teams including sales, product, and operations, as well as external agencies and media partners, to execute effective branding and communication activities.
• Conduct market research and analyse consumer trends to identify growth opportunities and support product life cycle management.
• Manage promotional materials, digital content, and marketing campaigns while ensuring alignment with brand guidelines and objectives.
• Monitor and analyse marketing performance, sales trends, and campaign effectiveness, providing recommendations for improvement.
• Support customer engagements and gather market feedback to strengthen brand positioning and consumer relationships.
• Develop cost-effective brand plans, manage marketing budgets, and ensure efficient resource allocation.
• Monitor competitor activities and market developments to identify opportunities and maintain brand competitiveness.
• Coordinate and manage marketing campaigns from planning to execution, ensuring timely delivery and effectiveness.
• Take ownership of food safety responsibilities and support the resolution of any non-compliance issues related to brand and product standards.

Key Requirements

Qualifications & Experience

• Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 3 years of experience in Marketing, Brand Management, or related functions.
• Experience within FMCG, preferably Food & Beverage industry, will be an advantage.

Technical / Functional Expertise

• Strong understanding of brand strategy, consumer marketing, campaign management, and product launches.
• Experience in planning and managing A&P activities.
• Knowledge of consumer insights, competitor analysis, and product innovation initiatives.
• Experience in developing annual brand plans and marketing strategies aligned with business objectives.
• Ability to conduct market research and analyse consumer trends.
• Experience in product life cycle management.
• Experience in managing promotional materials, digital content, and marketing campaigns.
• Ability to monitor and analyse marketing performance, sales trends, and campaign effectiveness.
• Experience in managing marketing budgets and resource allocation.
• Knowledge of food safety responsibilities and the resolution of non-compliance issues related to brand and product standards.

Soft Skills & Leadership Competencies

• Good analytical skills with the ability to interpret market trends and campaign performance.
• Strong communication skills with the ability to collaborate with internal stakeholders and external partners.
• Creative, proactive, and detail-oriented with the ability to manage multiple projects in a fast-paced environment.