Job Description

The Sales Program Activation Lead for APAC partners closely with the TTAF APAC Sales Leader to drive activation, execution, and adoption of the TTAF sales program across the region. This role acts as the operational and execution engine behind the sales strategy—translating priorities into action, ensuring cross‑market alignment, and driving measurable impact.

The role focuses on program activation, rhythm of business, performance tracking, stakeholder coordination, and continuous improvement , enabling market sales leaders to focus on strategic growth and customer outcomes.

Key Responsibilities

Sales Program Activation & Execution

Partner with the TTAF APAC Sales Leader to activate and operationalize regional sales programs , plays, and priorities
Translate sales strategy into clear execution plans , milestones, and success metrics across markets
Drive adoption of campaigns, and initiatives across in-market sales teams

High‑Value Opportunities & Proposals

Partner with sales leaders and account teams to support development and orchestration of high‑value, high‑impact proposals, ensuring alignment to TTAF priorities and customer outcomes
Drive proposal quality by helping teams articulate clear value propositions, differentiated solution narratives, and executive‑level storytelling
Capture and scale best practices from successful deals to improve future proposal effectiveness across APAC

Product Knowledge & Best Practices

Act as a regional catalyst for product and solution knowledge best practices, working closely with product, enablement, and sales teams
Ensure sales programs and plays reflect current product capabilities, value messaging, and competitive positioning
Promote consistency in how products and solutions are positioned across markets, while enabling local relevance
Identify product knowledge gaps impacting sales execution and support targeted enablement actions

Rhythm of Business & Planning

Coordinate planning inputs, consolidate insights, and track follow‑through on action items
Ensure consistent execution discipline across markets while allowing for local flexibility

Performance Management & Insights

Track program KPIs, pipeline health, activation metrics, and execution progress
Identify trends, risks, and gaps, surface actionable insights and recommendations to sales leadership

Enablement & Continuous Improvement

Support rollout of sales tools, enablement assets, and readiness activities aligned to TTAF priorities
Capture best practices, scale what works, and drive continuous improvement across markets
Support onboarding and readiness for new sales initiatives

Success Measures

Drive revenue for the TTAF set of clients via close cooperation with the market teams
High adoption and consistent execution of TTAF sales programs across APAC
Improved sales execution rigor, clarity, and velocity
Clear visibility into performance, risks, and opportunities for leadership
Positive feedback from market and cross‑functional stakeholders

Qualifications

8–12+ years’ experience in market research sales development, client management
Proven experience driving business across multi‑market or regional environments (APAC preferred)
Exceptional stakeholder management and executive communication skills
Highly structured, data‑driven, and outcome‑focused

Preferred

Qualifications

Experience supporting senior sales leaders or acting as a sales chief‑of‑staff
Background in complex matrix organizations
Familiarity with sales frameworks, pipeline management, and go‑to‑market models
Comfortable operating in ambiguity and driving clarity

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

Senior Consultant, CMI (Non- FMCG)