Pay-Per-Click (PPC) Specialist Job Description Template
Our company is looking for a Pay-Per-Click (PPC) Specialist to join our team.
Responsibilities:
- Conversion optimization;
- Monthly and Weekly PPC Reports;
- Analyze and report data from AdWords and Bing, spot trends, and drive growth;
- A/B Testing of keywords, ads and landing pages;
- Drive strategy and optimization for PPC accounts;
- Creation of Ads;
- Build campaigns from scratch as well as optimize existing accounts;
- Create ad copy and PPC landing pages and split test them;
- Manage research, setup, and implementation of PPC accounts;
- Manage and track campaign deadlines, performances, budget and ROI.
Requirements:
- Facebook Ads;
- organizing and planning;
- Minimum 2-3 years’ experience in PPC/SEM;
- Life-long learner;
- Market Research;
- Strong excel skills;
- Strong analytical and math skills;
- Creative thinking;
- Google Analytics certified;
- Sales and Marketing Knowledge;
- Google Analytics;
- AdWords certified;
- Proven track record of developing and running successful Google Adwords and Bing Adcenter campaigns;
- Google Adwords.